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Most email marketing software will be able to schedule emails for you, so you could for instance send an email to new prospects that contains a link to your catalogue. You can set your email marketing software to contact your customers one month after purchase, perhaps offering them a discount for repeated business.

All of these are genuine ways to use email marketing software. Bearing in mind that some estimate as many as 70% of Internet users from the USA have made purchases on the back of an email marketing campaign, most agree they are useful tools to help your website or business succeed.

Finding prospects can be a very time consuming activity. Some email marketing tools allow you to collect targeted email addresses from visitors to your web site. Creating a newsletter for visitors adds value to your site and keeps your company in front of your prospects.

Responding to your prospective clients with a well-written and partial sales email is vital to winning business and gaining repeated business. Using email-marketing software you can set up autoresponders that will send these emails for you as soon as your visitors or customers complete certain actions, which are predefined by you.

Once you have your bulk email list up and running and you’ve been contacting people on a regular basis to forge a good relationship and sell your products you will undoubtedly get emails that become dead links. You should be removing these to save time, effort and space in your email.

Spamming policies mean you should also always offer your prospects the chance to stop receiving your targeted emails. Even though you won’t want to let go, sometimes you have to. With modern legislation on spamming it is common practice to verify email addresses; getting prospects to click on a verification link makes them an opt in lead, meaning you can contact them as you will regarding your service or your product. Don’t forget, though, you must always offer them the opportunity to stop receiving communication from you.

Obviously, email marketing software offers you the capability to send targeted emails to everyone on your email lists. You can organize your prospects into categories and even status. You could run several campaigns at once and your email marketing software will keep track of which prospects belong to which campaign and therefore, send the correct email to them.

Here are four of the many ways you can improve your email marketing results.

Make sure you are reaching out to your clients at least once a month in emails or other medium. Just because you emailed a list of people and had little or no response does not necessarily mean your audience isn’t interested in your product. Experiment with different emails, get to know which email strategy works best, and keep using it to reach out to your audience.

Emails should contain something that the customer wants. Specific content, messages, and other targeted information that interests your customers are good to include. For example, if you were selling makeup, you may want to include advice on how to apply the makeup or any makeup in general.

Graphics, Flash animations, logos are often blocked by email filters. Although they look impressive on an email, they will often lower your impression statistics. I recommend using flat text with hyperlinks to your site. Although some businesses have both a plain and a rich text edition of their email, for starters, stick to the plain text.

Get others to sign up for your mailing lists with their consent. Spread the word about your mailing list through word of mouth. The beauty in this is that the list of emails will be self-screened and the database will only contain the people who are interested in your offers. You don’t want to risk losing reputation or SPAM penalties.