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Here are four of the many ways you can improve your email marketing results.

Make sure you are reaching out to your clients at least once a month in emails or other medium. Just because you emailed a list of people and had little or no response does not necessarily mean your audience isn’t interested in your product. Experiment with different emails, get to know which email strategy works best, and keep using it to reach out to your audience.

Emails should contain something that the customer wants. Specific content, messages, and other targeted information that interests your customers are good to include. For example, if you were selling makeup, you may want to include advice on how to apply the makeup or any makeup in general.

Graphics, Flash animations, logos are often blocked by email filters. Although they look impressive on an email, they will often lower your impression statistics. I recommend using flat text with hyperlinks to your site. Although some businesses have both a plain and a rich text edition of their email, for starters, stick to the plain text.

Get others to sign up for your mailing lists with their consent. Spread the word about your mailing list through word of mouth. The beauty in this is that the list of emails will be self-screened and the database will only contain the people who are interested in your offers. You don’t want to risk losing reputation or SPAM penalties.

This entry was posted on Tuesday, May 12th, 2009 at 4:40 am and filed under Marketing Solution. You can follow responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.