siriusmail.com

Adding an interaction channel to an online business has the greatest benefits compared to brick & click and pure offline businesses, because there is no other channel for real time communication with customers. The whole process is dependent upon the credibility of your company in your customers’ eyes, their ability to find the desired product and make the purchase decision using the available information. According to this, the most important variable is your ability to anticipate their needs, provide the required information and reinforce credibility through the buying process.

Why not take things into your own hands?

Why not help your visitors and interact with them while buying and making decisions?

Why not be there for providing more information?

Why not show them that you care?

And why not do all this with the greatest of ease?

All those things can be done by using live chat support software. It will give your website the charm of the traditional store and you can “walk” with your customer through the site and give assistance when needed.

What can you improve by using live chat support?

You can help your customers to:

find relevant information quickly on your e-commerce website;

get additional information about your products and services;

make quicker decisions when choosing products, by asking them certain questions and offering the best-suited product;

reassure themselves about the trustworthiness of the website;

and make the check-out and payment processes a ‘painless’ experience.

And you can help yourself to:

increase sales

provide visitors with exceptional online customer service;

have an instant view of how many visitors are currently browsing your website;

have an instant insight into how long they have stayed on each page;

initiate chat with any visitor anytime;

find out what your customers like / dislike about your products and company and take actions to reinforce or correct it;

find out what kind of information you can add to your website or your FAQ and how to reorganize the content on the website;

promote your special or seasonal offers proactively

and many other gains depending on your type of business.

You provide your customers the answers they need and vice versa – they provide your company with valuable feed-back about their opinions and preferences.

Thanks to Sitepal from Oddcast, it is relatively easy and inexpensive to add a lifelike animated character to your website. Sitepal allows all kinds of businesses to create animated, talking avatars for websites. These avatars can be used for a variety of applications such as customer service agents, virtual salesman, or even a reporter for news sites. Their eyes follow the mouse cursor.

Personalizing your character is flexible and easy. The system lets you choose hairstyles, shades, necklaces, shirts, mouths, and face models. For the audio, you can record a message using a microphone or use the pre-made audio. There is also a text-to-speech option that speaks the text you type in, although the voice often sounds computerized and unnatural. The avatars support 13 languages in 60 different voices.

According to Oren Levy, executive vice president of New York City Oddcast, there are 10,000 eBay auctions running with Sitepal virtual sales representative. These avatars aren’t there for decorative purposes, they produce real results. Some businesses customize characters targeted to sell only one product. Although Sitepal can be used anywhere, it is most effective with high consideration products like computers, large appliances, and furniture. They’re also effective when used with products facing tough competition.

Here are four of the many ways you can improve your email marketing results.

Make sure you are reaching out to your clients at least once a month in emails or other medium. Just because you emailed a list of people and had little or no response does not necessarily mean your audience isn’t interested in your product. Experiment with different emails, get to know which email strategy works best, and keep using it to reach out to your audience.

Emails should contain something that the customer wants. Specific content, messages, and other targeted information that interests your customers are good to include. For example, if you were selling makeup, you may want to include advice on how to apply the makeup or any makeup in general.

Graphics, Flash animations, logos are often blocked by email filters. Although they look impressive on an email, they will often lower your impression statistics. I recommend using flat text with hyperlinks to your site. Although some businesses have both a plain and a rich text edition of their email, for starters, stick to the plain text.

Get others to sign up for your mailing lists with their consent. Spread the word about your mailing list through word of mouth. The beauty in this is that the list of emails will be self-screened and the database will only contain the people who are interested in your offers. You don’t want to risk losing reputation or SPAM penalties.