Archive for August 2009

Website Buying Guide

Wednesday, August 12th, 2009

The days when websites were primarily distinguished by their code are long gone. Nowadays, the web is a true publishing medium that favors well thought-out ideas. You can get a professional-looking website online in minutes with many website building services and software. Don’t burden yourself with learning how to do web design. Having fun with your website starts with choosing a website builder software that will make it fun.

Content Editing
Some website authoring software packages only allow you to entire plain, unformatted text. Some of them allow you to entire HTML tags. Others provide a WYSIWYG (”what you see is what you get”) interface with options for font, links, and image insertion much like a word processor’s.

Template Designs
Every website builder ever invented came with at least one or two templates for creating the graphical look of a website, so you don’t have to design the look of the site yourself.

Ecommerce Functions
Many ready-to-go websites created by website builder software feature built-in shopping carts. Some even come with credit card processing. This is of course necessary if you’re going to be selling stuff direct online.

Blogging Functions
Blogs are “web logs,” but blogging software involves more than just a simple online journal. Blogging technology allows you to send your new posts directly to subscribers via RSS, without them having to visit your site or receive an email from you. Still, unless you plan on updating your site regularly (at least once a month), your website’s blog will just gather cobwebs.

Email
Some hosted web authoring systems provide email accounts at no additional charge, while others do charge separately. Some web builder systems even come with modules for creating email newsletters.

Support
Make sure you know in advance of paying whether the company provides only paid support, and if any included support is over email, a web ticketing system, or the telephone.

Photo and Image Management
For many, if not most, people who want personal websites, displaying pictures online is a primary motivation, if not the only motivation. If you want to display pictures on your website, make sure to choose a website builder system that makes it easy to upload and publish images.

Understanding Inbound Links

Thursday, August 6th, 2009

Many of types of links can be beneficial for direct traffic if placed well, but will often only be counted once or twice rather than dozens or hundreds of times no matter how many times they occur on a web site. The first concept to understanding is that there are many types of links that can be targeted, not just an anchor text link with two or three words to a particular page of your site.

1) URL or Web Page Links – these links are directed to a URL of a web site. This type of link to a specific page does increase the general authority of that particular page and is beneficial to use to increase the natural occurrences of inbound links to a web site.

2) Name Links – these links include the anchor text of the particular page or perhaps even the title of the page’s context. An example might be a page with the anchor text of “SEO Position” where the URL used points to our own company home page.

The later of the two above is one of the most used types of links from directories or resource-type sites who simply describe the “landing page” with more intuitive text for the user to understand the page’s contents.

3) Exact Anchor Text – this type of inbound link points to and describes exactly what a page is about using specific targeted keywords. An example of this linking method would be the anchor text “content writing” which points to a specific page about content writing and targets specific search terms. These types of text links can be confused with name links mentioned above, although they are more targeted and commonly used by webmasters wanting to build ranking for particular terms and pages. Name links happen more randomly, making them seem more natural to search engines.

The second are of inbound links include the locations in which links are acquired.

1) Contextual Linking – links in this category are simply links within any body of context or paragraph/sentence where the link appears. This type of link is perhaps the most beneficial since search engines have the ability to understand context wrapping around the text link, thus weighing it more heavily as a resource or authority.

2) Directory Links – simply achieved by the “title” field that almost every directory asks for when submitting your URL, these types of links appear on categorized pages and often include a simple anchor text with a description after it. Directory links can be beneficial for your web site if understood and used properly.

3) Site Wide Links or Run of Site (ROS) – These links were used by many webmasters and companies a year or two ago and are still used today. The effectiveness of these links are less weighted because search engines now understand that, let’s say, link to site “widgetmaker.com” appears on every page on the right-hand side in the navigation area, thus saturating its effectiveness.

INTSPEI P-Navigator

Saturday, August 1st, 2009

Finding a particular site from billions of pages is near impossible statistically. One has to be dedicated and persistent in formulating advanced search queries in order to find the result. You can ’surf’ the list of returned results, and if you’re lucky, you’ll find what you need. With the release of INTSPEI P-Navigator ( http://www.p-navigator.com/ ), you are no longer forced to surf on the surface of the Internet. Dive deep into the depths of mysterious relations and tag clouds, and get more than you even wanted when you started searching!

Based on tag clouds, P-Navigator not only searches better; it searches deeper. Tag clouds are assemblies of links made of various sized words that you can stumble upon frequently on blogs. P-Navigator reinvents the concept of tag clouds by performing semantic analysis of all resources on the Web, and forming tag clouds to improve your searches.

P-Navigator is a daring explorer of the depths of the Internet. Based on revolutionary search technologies, P-Navigator makes comprehensive Web searches available to everyone. P-Navigator allows finding documents and finding out about relations visually, memorizing and improving your searches with a semantic tag cloud. All actions are performed from the modern crafted visual interface coming straight from tomorrow.

P-Navigator brings you not just a revolutionary visual view of a search experience, it also offers a fully featured tool for researching the Internet not only on what’s out there, but on how such things relate to each other. Your searches are structured into straightforward hierarchies, and are easy to refine by simply clicking the mouse. Another click of a mouse will switch the view on what’s linking to the page being investigated. One more click, and the view is transmutated to display what other pages are referred by the page you are researching.

With P-Navigator, you can discover hidden information, find out how one document is related to others, assemble all connections and solve the puzzle. Intrigued? Download P-Navigator now (http://www.p-navigator.com/). Revolutionize your search and never look back.